Interview with Mideo M. Cruz


Mideo M. Cruz is an interdisciplinary artist, who combines painting, sculpture, installation, performance and activism. Stemming from deep doubts, artwork of Cruz creates a provocative statement about the social structure. This interview explores collectivism in his artist practice. (Interviewed on November 22, 2013, in Makati City, Philippines, Interviewer: Mayumi Hirano)

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UGATLahi Artist Collective was formed in 1992, when you were still an art student majoring in painting at University of Santo Thomas. How did it all begin?

We were young activists and we learned the value of the creatives in nurturing our ranks and expressing our thoughts. We wanted to understand more about life, bothered by existentialist dilemma to search the meaning of our existence and to see real things that were happening in contrast from the sanitized declarations of the existing institution. With a group of student activists/artists, we decided to establish a cultural group. We named it “Ugnayan at Galian ng mga Artistang Tanod ng Lahi” which later become “UGATLahi Artist Collective.” It started in a coffee shop in Malate on July 1992 after attending an affair in CCP. It then followed with a series of meetings and consultations in which during the process some suggested that we should be part of the Central Student Council Cultural Arm so we can have easy access to the school facilities in executing our programs. After then we started to formally launch activities such as workshops, poetry readings, symposia, collaborations among others. I remember one of our favorite descriptions of the aesthetic is as an analogy to cooking, how you put the ingredients to satisfy your taste and how your taste is appreciated by the others. Amidst the flood of discourses among us the four corners of the pontifical school seems not enough for our craving for learning and exploring more. In 1995 we decide to re-group outside the walls of the university.

Photo courtesy Mideo M. Cruz


From the beginning, did you work with the idea of effigy making for the collective?

Effigy comes later with the group as a form of collaboration with various advocacy groups and exploration on various media. The first attempt was made in 1998. It was collaboration with the Children Rehabilitation Center on the issue of militarization in Quezon Province. To be more effective in expressing the people’s sentiments, we decided to make something that people can move and choreograph. We thought of the dragon dance tradition, and it ended up with two giant movable cow effigies. The next one was collaboration with the workers represented by Kilusan Mayo Uno (May One Movement) where we do more than life size moving monuments of the workers traditionally called “higantes” (giants) dancing along with the people marching up to Liwasang Bonifacio (Bonifacio Park) on May 1, 1999 in which later the “monuments/higantes” were set up to the stage.

Effigy making is a living tradition in the protest movement. In revolutionizing this tradition we tried to explore more, making newer innovations after each effigy. Later you will see effigies blowing fires, burning with fireworks, moving parts/animatronics, interacting with people and others.

What makes the effigies more interesting is actually the unseen and unheard stories from the countless debates before executing the actual piece. Never-ending discussion on the effectivity in transcending the message, we were always caught in between aesthetics and propaganda, popular/familiar images versus introduction of newer icons/meanings. Sometimes we bring the arguments in our home extending it trough the telephone lines since the Internet is not yet popular during those time.

Photo courtesy Mideo M. Cruz


After all the work, you burn the effigy. The act of burning intensifies the performance in a symbolic way.

Most of the time you can’t stop the people’s disappointment to the government, so they turn their sentiments and energies into destroying the effigies. But burning is usually part of the whole conduct. There are also times that there is no burning so we usually recycle it to innovate the material to newer designs. During/after the burning some people will talk to us with disappointment about how the effigy will/had end(ed). The makers are used to it. We did it as an ephemeral display of people’s collective sentiments. And the progression, starting from the concept building to the last flame and the ashes, is part of the whole creative process. Some of the remaining monuments are the photographs and stories of people who experienced and took part in the process. But actually I have one secret. I’m still keeping a piece of residue from the burnt “Erapzilla”, which was also exhibited before in the artist-run space, Surrounded by Water. It is the biggest effigy ever made in the history of Philippines protest scene.

Photo courtesy Mideo M. Cruz


I guess artists have to be smart and stay away from getting into trouble with the police in order to accomplish the performance and successfully convey the message to the mass.

On the issue of security, artist may not be so different from the others. However, there might be an advantage in strategies with their application of creativity. I personally experience threatening situations and it is not easy to get away from it. Complex issues are at hand and it is not only about yourself. The hard part is when some others can easily become involved, specially harassment to members of your immediate family.

In micro situations we have concrete experiences one memorable event for UGATLahi is the Reclining Erap on July 24, 2000, during the State of the Nation Address of former President Joseph Estrada. Upon arrival in the converging area where we were about to set up a big wooden cut out painting on an eighteen wheeler truck, which would also serve as the stage for the rally, the police came and secured our parameters. They also impounded the truck. We were able to get out some of our things from the truck but the police kept chasing us and tried to grab the big wood cut out painting of the reclining president. Luckily some members of the media came and the police slowed down a bit to avoid the TV cameras to catch them harassing us. Time was running out. The march was cancelled, so people came to the main protest site instead. We were stuck with a bunch of truncheon wielding police ahead of us. What we did was with the help of some concerned members from the nearby private village who approached us, we were able to sneak in to the main site by passing trough their subdivision. And the next step was to set up, minus a lot of materials that was taken away by the police. Instead of the eighteen-wheeler truck we set it up on top of a jeepney. In situation like this, a lot of things can happen and as an artist a lot of creativity is waiting to manifest.

Photo courtesy Mideo M. Cruz


You eventually left the collective.

Yes, finally after working with the collective for more than a decade, I started to keep distance to focus and explore into other things. I made a short hibernation to where everything started, my hometown. That’s where several decades ago inspired by “Artist Club” my cousin organization during his college days in Central Luzon State University (CLSU), I tried to simulate it as a cultural group in my secondary school and named it Kulay Kabataan.

During my comeback I tried to start again my exploration on the canvas and other media. I worked mostly on the immediate inspiration and materials that are available in the backyard thus “poleteismo” was among the works I was able to conceived. A bit later “neworldisorder” was born, an international network of artists who illustrate and simulate neo liberalism. With the expansion of the Internet, we got easier access to communication. We are able to do international based projects and created simultaneous events, interaction and intervention and physically collaborated in various media.

Untitled, 2014



Then in early 2000s, you started to travel abroad and show more performance-oriented works.

I do performative projects since the early years of UGATLahi, specially during our self-organized multi media events. This further developed in protest action, where I would usually do my participation creatively. In 2001, I was invited to do several projects in the first Philippine International Performance Art Festival (PIPAF). During the festival I was introduced to several artists-organizers and after they saw my work, they became interested in inviting me to their respective festivals. Although not all of my foreign travels are action art related but my invitations outside the country started here. I first show my work to an international audience in Japan in 2002, and then the history follows. Upon attending one festival another organizer would be interested in my work and invite me to their respective festival. The network grew alongside with the increase use of the Internet, like-minded artists started to meet each other and work together. In parallel neworldisorder also started to grew and expand its network. Later some people would invite or suggest me to artists residencies and international exhibitions.

Devour, New World Disorder, 2006



You were also one of the early members of TUTOK Artist Collective?

TUTOK grew out from several productive conversations in 2005 in Manny Garibay’s Sambalikhaan studio. He used to invite us to eat, drink, talk and brew something. One of his proposal was to do something about the growing cases of dessaparacidos (forced disappearances) and extra judicial killings wherein more than a thousand activists became victims. I myself experience harassment when the military came to my home looking for me. One idea that came out from the meeting was a series of exhibition, and then the term “Tutok” emerged. Tutok hold several layers of meaning. It can mean a threat and it can also mean to focus. The latter translation will be reinforced later by attaching another word to tutok, which serve as the name in every project.

Finally in 2006 a general planning was scheduled in Dr. Cuanang summer residence in Tagaytay, where we discussed to have fund raising activity and a program consisting of several exhibitions. Several individuals we invited to the meeting took part in the next major projects and few more willing individuals were invited to work with us. I was tasked to be a curator to a certain exhibition which was later tagged as tutokPerspektiba and which also became a touring exhibition in various major Universities in Manila. The program had ended but we continue to do project initiatives under the banner of Tutok. The last project I did was the Tutok/2talk Creative Convergence in 2008, a multi media festival in sambalikhaan grounds.

Photo courtesy Mideo M. Cruz

                                                                                                                         
Today, you also oversee Kanto Artist Run Space. How did it start? Do you curate shows for the space?

In 2011, filmmaker Onin Tagaro introduced me to a Japanese film maker Toshi Uriu. They asked me to help start running an alternative space for artists, an extension of a production house, which intended to established an Internet TV channel. We talked and we agreed to establish Kanto, a community space, an alternative to the usual commercial gallery, where profit is more important than interaction. We want no pretension. The space is an exploratory venue where people (artists or not) do cultural exchanges. We welcome various groups and talented individuals from different subcultures to meet, discuss and possibly collaborate. We encourage them to take the initiative and the space will cater their experiments and parties.

I do personal projects with the space at times although we intend to be more Aristotelian midwifes, so we encourage that the initiative to be born within the community. I believe that a nuclear family was already established with people in various media/discplines who belong to various subcultures. So the curatorial perspective here is not a predetermined future but a continuous progress of historical development, subject to all the living characters involved in the process. The space became a hub, not just a business space for tangible things but an interactive venue for people exchanges.

Kanto is a counter culture in its own geographical location. It is an arena of experiments not only for material but importantly for none material interactions.

About 10 years ago, there were more artist-run spaces in Manila that played important roles in facilitating experiments and nurturing artist communities. Today, I see a boom of commercial galleries in Manila instead.

Alternative spaces keep trying to exist despite the economic difficulties. It is commendable that they are able to stand up among the growing numbers of commercial galleries. Some are even trying to ignore the mainstream creative industry and nurture their own subculture. But despite their existence there is still a big absence of critical discourses. It is drowned in the flood of commercial interest. Money promotes creative production but the repercussion is the effect in motivation of the aesthetic progression. Profit remains the main culprit of dialectical development, where even critical actions are mostly coopted. The common rule is the establishment always disrupts changes and preserves the existing norms. It freezes rather than promotes debates; this is how the society works most of the time. Internationalism is very prevalent. The economic cloning “Californication” reflects well to the creative industry. Familiarization sells. We see a lot of copies, not only works that are very convenient to the market, but copy of the market methodology in itself, the law of supply and demand, the strategy of hoarding and selling art commodities, and recently the power of the auction market. Uniqueness of the locality is somehow lost in the highway of neo liberalism. By the power of mainstream media, the control of images should be similar and familiar with each other, visual realization of doublespeak. Commercial success stories remain one of the main obstacles to focus on the empirical stimulus brought by the immediate environment. It also motivates to produce copies of the familiar. There are always arguments with originality and locality but the ingenuity of available resources always give a genuine representation. The situation deletes the existing empirical data but rather the equilibrium was replaced by man-made stories thus creating a matrix of legendary tales. Critical reviews seem things of the past and the so-called ethical discourses became a new commodity. The arena for intellectual discourses is running out, but of course there always several exceptions. There are individuals, groups, spaces who are still trying to swim against the tide whenever they can get the real chances.

Now I’m back again from my beginning, my comfort zone, 89 kilometers away from Manila, trying to avoid the influence of the commercial aspect of the industry. While doing backyard gardening with my fully grown organic herbs, I’m trying to restore my grandfather’s old rice storage called bangan. I’m transforming it to a project space. We had just finished the first ArtCampLaboratory last summer where around 300 individuals, young and old, participated. Around 100 people camp out for three days and despite the summer heat we were able to introduce basic creative workshop for children and adults. This can be a good introduction to the community that another arena for interaction is brewing.  My long time vision of community creative interactions is slowly starting and taking shape. We are now trying to explore the possibilities of getting enough funds to run the projects. We aim to have more exchanges in the near future, planning to develop artist residency that can be available for two seasons.  

Aside from envisioning these social projects, I’m now preoccupied doing objects from the bulk of materials I gathered around the community. Already accumulated trough the years, some of the collections dating back to my elementary days. With the materials, space and time I have now no reason not to contemplate on doing major projects again. Going back to my tons of unfinished projects in a contrasting environment against the confined and congested spaces of the city. Major works are on the way. It might take time to complete but it is starting.   

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Mideo M. Cruz is an active cross-disciplinary artist-organizer based in Southeast Asia. His works shows strong allegorical images of the social order. In 2011 he became controversial when his installation “Poleteismo” in Cultural Center of the Philippines was strongly objected by the Catholic Church which ended up in exorcism rituals and a Senate hearing. Among his merits is the 2003 Cultural Center of the Philippines Thirteen Artists Award, the 2003 Sungduan Grant and the 2006 Ateneo Art Award.

© Mideo M. Cruz and Mayumi Hirano