Interview with Aljoe "Jood" Noda Clarino


Pilipinas Street Plan (PSP) is one of the most active communities of street artists in the Philippines. I met up with a member and coordinator of the group, Aljoe “Jood” Noda Clarino in a donut shop in Cubao on one Sunday morning, before he was going to a kindergarten to lead a mural workshop with kids. (Interviewed on September 29, 2013, in Quezon City, Interviewer: Mayumi Hirano)


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I find it quite unique that street artists in the Philippines form groups and collective create graffiti. As far as I understand, Pilipinas Street Plan (PSP) is the oldest of the kind. How did it start?

It was initiated by Boy Agimat (Mark Salvatus), DEF (Mark Baretto) and Okto (Augie Fontanilla) in 2006. DEF had an online account where in he posted his photo documentations of his paste-ups and sticker bombs. The funny thing was Mark B. was a former classmate of Mark S., so they new each other, but they had no idea that they were both into street art until they saw each other using their street names online at a social networking site called Fotolog. Okto met Boy Agimat through exchanging of stickers, which are icons used by street artists to stick in any surface like lamp post, street signs etc… They didn’t know each other, but again they were familiar with their street names and their icons from online.


The three had the same interest in putting stickers in the streets and making images and tags in public places especially Manila. They saw the potential of street art as a kind of empowerment and a vehicle for communication. The three also came from advertising and graphic design backgrounds. When they had their first sticker swap-gathering in one of the shops in Pasig, they called the initiative “Manila Street Plan.” Ungga (Jovenz Mayor) helped in organizing this event, and they ran an open call through the Internet, and actually it was surprising that many people showed up to the event and artists from different provinces also sent their stickers. From this experience, they learned that there were also other artists doing the same practice- street art, in places like La Union, Laguna and Cebu. So they decided to call the community as Pilipinas Street plan (PSP) not to limit the artists active in Manila- PSP acts as a platform in presenting street art to a broader audience. Boy Agimat was my classmate in MFA in UST together with Ungga, so this is how I got involved in the community, and now I am active in coordinating in most of PSP’s projects.



How many members do you currently have in PSP? Are the original members still active in the collective?

I would say there are about 20 to 25 active and inactive members. There are some original members, who are still active. Of course when they started PSP, they had a lot of time working on different projects. As a college student or fresh graduate, they wanted to try out different things, experiment and meet other people with the same interest. As the time passed by, their priorities changed. Some changed their careers, and some people went abroad for work and family. For example, Ungga used to be very active with PSP, but he migrated in Sweden with his family. He is still doing some mural in Stockholm though. Boy Agimat founded 98B COLLABoratory and doing his own projects, Auggie started THE Clothing, and DEF is now based in Dubai. The more active ones who do independent and collaborative projects with PSP are Egg, Exld, Whoop, Nemo etc. PSP is very open and very loose community. We don’t recruit, but they can come and join us if they are interested.


How does PSP work as a collective?

Our projects are very spontaneous. Before meeting up with other members, you often don't know what to paint. It depends on the surface, so we don't know the result right away. Sometimes you already have an image that you want to realize by collaborating with others. That’s also good, but most of the time we say “bahala na! Whatever goes!”

Aside from doing projects in the streets, we organize exhibitions for different art spaces- from artist-run spaces like Cubicle Gallery, Store for All Seasons in the early days to the walls of Cultural Center of the Philippines to Lopez Museum and schools and other institutions. We also held talks and workshops like toy customization with Epjey Pacheco, Wesley Valenzuela and Whoop. It is also in a way trying to educate the people on what we do because street art is always associated with vandalism. The project at CCP was 2 years ago. It was part of Anniversary of Jose Rizal, so we were asked to make a mural of the national hero. We worked with symbols and elements that represented Jose Rizal but in a street and youthful way. The entire wall was done in 3 days. We assigned each artist specific areas to work on so that we can just concentrate on certain areas. For this we had the whole image already planned because it was in CCP.



We sometimes do illegal stuff too. We used to do it more often when we were younger. Some PSP artists want to get that spirit again. It’s just like when they get bored in nighttime; they bike out to the city and look for a spot. That’s what I used to do before. Anyway, with any projects, we work with the principles of street art – push yourself go beyond the norms.

PSP also functions as an online platform.

We run an open platform where people can post photos of graffiti and street art, which creates a big network. When street artists want to come to Manila, they research online and find our contact through the Internet. They come; we meet and make a project together, which is usually a mural. We have a big connection outside Manila because of the blog. We have connections with UBEC in CEBU, and actually they are the ones who are handling our website. It’s amazing how supportive they are. The blog is the online archive of what’s happening in the street art scene in the Philippines since 2006, you can see the development there. The blog is a big help in archiving those images because maybe 90% of the works on the streets are gone.



Through the online platform, you guys have established an international network of street artists. Do foreign artists come to Manila to make graffiti? Where are they mostly from?

It’s really worldwide. They come from France, Spain, Sweden, US and also Russia. Working illegally here can really get you into trouble. You can try to sweet talk or bribe the police. But I also know few individuals who got in trouble with authorities but not of a big deal then. Authorities just think that people doing graffiti are gangsters.

Do you see your individual art practice related to the collective practice?

In the street, different people see your work. You cannot expect who is your audience. There can be positive and negative responses. What’s really interesting is to know that people, like tricycle drivers or passersby are not really interested in the arts. You might get a positive response from them, like “wow, it's colorful and big”. They will give you comments like that. I would get a suggestion for a mural we were working, “You should paint a Sponge Bob.” Some bystanders can give us a suggestion too. Some even say “can you paint us?” You get funny experiences in the streets like that. Working with PSP is fun and you experience a lot of things.



In terms of working on my own practice I see the relation with PSP especially on my technique. I use spray paint and stencils when painting on a canvas. I use quick dry materials, like acrylic. It’s basically the same technique but the size is different. If I compare working in the street and galleries, of course there is more freedom in the streets than in a gallery, because galleries have their own directions and sometimes you have to pattern your work according to them- you need to compromise. Working in the street gives you more freedom and challenge because you are working with the public to negotiate.

I think street art is normally associated with the concepts of anonymous and solitary, but I find the idea of street art here different. Why do you think Filipino street artists often organize themselves and work collectively?

For us, I guess being engaged in street art is not for the fame. It’s a tough game. You really have to be strong physically and emotionally, keep a good sense of balance, and it’s important to have friends and network to support each other.

For me, working as a group also has a certain sense of achievement. If you work alone with a big wall, it's not that fun. If you work with group, you can spend time together and talk about art and other things. Sometimes we have to go through challenges working with the group especially when you are planning for a project, because it’s very likely that some will not agree to what you suggest. Sometimes we feel bad but its part of the process. We can’t avoid it. It’s rather a basic thing, but the challenging part of working with a team is to gather the group to meet and discuss projects, ideas and future plans.

Do you expect the members of PSP to stay with the collective for a long time?

PSP members can work with other groups or form another crew or collective, and you can still represent PSP. I think even after original members leave, younger members will still continue as long as they appreciate street art.

As I mentioned earlier, working as a group is a form of empowerment. If you are alone, nobody might care about what you are doing. PSP has been influencing street artists to form their own community, and right now we have numerous collectives and crews doing their own initiatives in different localities. Before the street community was quite small, everyone knows everyone. Most of us would hang out at Cubao-X, but now the community has grown big. Some young street artists say they were influenced by PSP to get into street art and we are honored by that. They are doing it in different ways, in their own unique techniques.

PSP just wants to go out, share our works to the general public and promote each other’s artwork. Each of us of course has opinion about the government and politics, but as a collective, we try to make art and use the street as a vehicle to share ideas. We want to make a mural that stops passersby to look at it. We want to paint colors in the grey cityscape of Manila and probably change their views about the city and life in general.

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Aljoe “Jood” Noda Clarino dabbles in graffiti and stencil art to propose personal reflection against the backdrop of urban setting. Jood, a graduate of University of Santo Tomas major in painting, is one of the early members of Pilipinas Street Plan (PSP). He helped curate and set up some shows for the group. He is also an art educator in the School of Design and Arts, College of St. Benilde and Ateneo de Manila Grade School.


Website links:
Pilipinas Street Plan: http://pilipinastreetplan.blogspot.com/


© Aljoe Noda Clarino and the author